Woolworths clearly weren’t satisfied with importing “artisan” bread all the way from the other side of the Pacific (see my article here), but are also selling a diverse range of pastries imported from Europe. They’ve been doing for at least a few months, but I’ve been slow to write about it.
Interested in the (slightly underbaked) maple/pecan plaits, or the attractive hazelnut twists, or the Portuguese custard tarts at Woolworths/Safeway? Look carefully at the price label. Although I’ve noticed a change to omit the country of origin recently, this is what I was able to snap back in July.
I recognised the maple pecan plaits… I’d seen them in Danish supermarkets. So what are they doing here, about 10,000km away? While novel product is appreciated in our distinctly unnovel major supermarkets, I can’t help but wonder, yet again, WHY Australian businesses can’t supply product of at least similar middling quality, and WHY Woolworths is happy to source such product from overseas — if you’re going to buy egregiously imported stuff, you might as well promote the product as something special (at least then it would look like the importation was justified and it might motivate local businesses to do better).
Note that I don’t know if Woolworths is responsible for the importation or if a third party is bring this product in and wholesaling it.
And in case you’re interested, the plaits are very sweet and moderately pleasant, while the Portuguese custard tarts look like crap and are unlikely to be a happy experience.