Over at the SBS Food site there’s an article about blogging called Everyone’s a Critic, published on Oct 7. I’m not sure how you find it if you don’t already know it’s there. The SBS site is slick and has interesting content, including contributions from two familiar names (Ed Charles and Phil Lees). It is also the most ludicrously over-whizbanged thing and I can’t bear visiting it cos it slows my browser down to snail’s pace.
If you happen to find the article (or cleverly click on this link), you’ll find something else strange. Here, on an Australian food website, is an article that appears completely ignorant of the Australian food-blogging scene. It dwells on many of the international names. It features a mildly interesting interview with an Estonian blogger, yet there’s no Australian blogger quoted. Indeed, when I first read it, I was certain SBS must have bought a syndicated overseas piece and not bothered to adapt it — it’s a trick we’re familiar with from our favourite newspapers. But no, the writer is Australian. Pretty poor.
At the end of the article there’s a very weak attempt at adding some local relevance by listing two local blogs — yes, just two –, one of which was last active eight months ago and was hardly prominent during its seven months of actual life (no disrespect to the owner).
It’s also comical that the article’s title (Everyone’s a Critic) bears no relation to the content. The article steers almost completely clear of foodblogging in its often controversial restaurant-review form.
Not sure if this was a case of how-many-markets-can-I-sell-this-to, an editorial flop, or a writer lacking understanding of local relevance. Whatever the reason, it was a bloody slack effort.