Jamie Oliver's latest social project television program, Jamie's Ministry of Food, hits Australian screens tomorrow (Weds 8 Sep) on Ten. I guess Australian commentators will be horrified at scenes of domestic deprivation of sorts, but I expect the stark contrast between the UK and Australia will make it seem a little unreal. I was horrified at the lack of food knowledge and the horrendous diets of so many people when I lived in the UK, not just poor working class. And that was despite functioning produce markets and often well-stocked supermarkets. Unfortunately, the hottest items in the supermarkets were preprepared, microwaveable meals. Sometimes they were quite tasty, but their flabbergasting popularity did nothing for encouraging cooking skills. Lower down the food chain, crap sausages and unspeakable budget-house-brand pork pies did nothing for nourishment.
Most of Australia is a long way from this, despite our regular breast-beating about the state of the nation's eating habits. Jamie's Ministry of Food should serve as a warning of a state of affairs which could happen here, but most likely wouldn't.
There has been a lot of discussion in the UK about Jamie Oliver's new series. Of course, some of this is gratuitous Jamie-bashing (and he can come across as an ignorant twirp at times), but the various commentators' positions are quite fascinating… criticising Jamie Oliver for being everything from clueless to egotistical to self-promoting to arrogant to middle-class-arrogant to worthy to… phew!
Felicity Lawrence in the Guardian (01 Oct) — found via Limes&Lycopene
Word of Mouth in the Guardian (01 Oct) — and check out the comments!!
Rob Lyons at Spiked! (01 Oct) — a very different perspective
As misluck would have it, I'll be working when the first episode screens here… but I guess footage will turn up elsewhere eventually.