Comments on: New product: Belgian chocolate at Coles supermarkets

By: cazz

cazz — Wed, 11 Aug 2010 10:52:30 +0000

I am so much in love with COLES chocolate I refuse to eat Cadbury's / mars etc
I love ti so much!! Good on you coles!! Although, when they read this they will probably raise the prices.
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Why cant Woolies and Coles battle out "best brand of chocolate" rather than "who can get the highest prices?"

By: arthur

arthur — Mon, 21 Dec 2009 17:37:35 +0000

Coles chocolate shits all over cadbury's and has more weight and is cheaper. Screw the big name greedy companies!

By: MadMikkie

MadMikkie — Tue, 29 Sep 2009 06:29:07 +0000

alas, they have now changed the wrappers and the size of the precious brown gold that my husband bought me today was supposed to be the large block, was 200gms. The smaller of the two blocks used to be 150gms. And they've changed the mould they use. I wonder also if they've changed the flavour slightly although I am on medication that is known to alter flavours, it doesn't seem quite 'right.' Still 'tastes' Belgiany but seems different somehow. And no – it is not psychological, aside from the mould change which was noticed immediately, I didn't look at the wrapping until after I'd eaten and wondered.

By: julz

julz — Fri, 15 May 2009 12:32:13 +0000

The coles chocolate is great. It was interesting to see that when this product came, cadbury's blocks were already up near $4.00/250g at my local, and these new blocks were around $3.30. The arrival of this competition seemed to keep the overall prices down for a bit in that category. As far as I'm concerned the coles Belgian is a much nicer product at a better price. The only one I find too sweet is the mint one which seems to have chunky lumps of something like sugar in it. I still like it sometimes.. but it's harder to eat a whole 250g block in one sitting

By: Malcolm

Malcolm — Mon, 08 Dec 2008 04:03:20 +0000

My name is Malcolm and I am a chocolate addict.

That said I am also a type 2 Diabetic (which I am sure the chocolate had nothing to do with) and from the advice of my dietician I have almost cut chocolate out of my diet.

I currently work in the gourmet foods industry and as such have come into contact with Callebaut chocolate, which I find just too sweet and sickly, and the fat content leaves a very cloying feel in my mouth. My chocolate of choice these days is the Australian made Kennedy and Wilson. It comes in a variety of flavours and also includes a rich 99% couverture which I can say from experience is a decadent addition to a chocolate cake, ganache or even muffins.

By: Y

Fri, 18 Apr 2008 10:14:44 +0000

Go Bart! Can't wait to read your open letter!

By: Bart Demoen

Bart Demoen — Thu, 17 Apr 2008 17:17:49 +0000

I am Belgian. I know about chocolate, Belgian, Swiss and others.
I live in Australia (Elwood, Vic) about 4 weeks a year, and was always appauled by the chocolate available in the big stores in Australia (and UK and USA and …). This year – just recently – I was introcuded the Belgian chocolate from Cole's …

I assure you: this Cole's chocolate has nothing in common with Belgian chocolate. If this chocolate were sold in Belgian supermarkets, it would just rot in the racks. I intend to write an open letter to Cole's and to some Melbourne newspapers, to point that out: as a Belgian chocolate eater, I feel insulted by Cole's.

Cheers

Bart Demoen

By: Duncan

Duncan — Sat, 01 Sep 2007 23:32:39 +0000

@ Y: It's even lower cocoa solids – just 26.5%. And Coles choc is definitely an example of how the label 'Belgian chocolate' has no relationship with high quality, despite manufacturers using it to connote luxury (or 'justifiable' mark-up).

By the way, Callebaut has a few different milk chocolates – I buy one at around the 34% mark (haven't got any to hand right now to check) and although I at first thought it was too sweet, it grew on me!

I also agree about the house-brand issue. It is of course the greatest way of squeezing producers and increasing supermarkets' profits. Occasionally it *does* deliver surprises (Sainsbury had some fantastic house-brand chocolate once, and German Aldi had excellent olive oil).

@ barry: There is rarely anything else to compare at that price, though for some people's tastes, Lindt Excellence Milk is probably close enough in price to be a competitor. Anyway, I don't feel we need to be happy just because a supermarket deigns to serve up a product that is a little better than the norm, but rather less good than could have been possible. Places like Priceline and small supermarkets sometimes have imported Swiss or German 'trashy' brands for the same price or less, and just occasionally these outshine Coles's new product.

By: Y

Sat, 01 Sep 2007 22:44:13 +0000

Lindt Orange is probably the only chocolate I would buy from a supermarket. I'm very wary of any Coles branded product. How long before everything on their shelves are replaced with that annoying 'You'll love Coles' range! Equally wary of the rampant use of the "belgian chocolate" tag on any product. Callebaut is a step up from Cadbury, but their milk chocolate IS pretty sweet. I think it only has something like 29% cocoa solids anyway, as opposed to Cacao Barry which is in the 30's and Valrhona Milk which is 40%.

By: barry

barry — Thu, 30 Aug 2007 11:28:17 +0000

oh come on now .. [edited] There is nothing else that can compare at the moment